Uproad
Smart cross-modal route planning
The goal
How might we deliver peace of mind to New Yorkers faced with uncertainty of congestion pricing? We needed to create a single commuting resource.
The process
Working on internal products creates a unique and exciting challenge: my co-workers were my users. My team envisioned new tools that are used by thousands of Better employees every day to review finances, make outbound calls, and process documents. Our goal was to determine how to use technology to break down incredibly manual processes into a few clicks
To get into the minds of the sales team, and determine success, I had to learn new user research methodologies, how to test and learn quickly, and true consistent iteration. My design strategy was to implement smarter ways of working to help save my coworkers headaches, and help save customers time and money.
The team
UI Lead + UX: Kerry Drapcho
UI: Claire Jardin
UX: Joey Unnold
Strategy: Hannah Brener
The problem