Sixt
Smart travel companion
The goal
How do we position Sixt as the most convenient, exciting way to move, anywhere? As the company expanded their service and locations, their app had to grow along with it
The process
Quickly getting into a car or determining the best way to navigate a city (new or current) is more difficult than it should be. Fuzz delivered a holistic experience for the Sixt app redesign that simplified users decision making process and got them to their destinations faster.
Our team travelled to Munich immerse ourselves in the on the ground experience of renting cars and scooters, and to collaborate with the Sixt team on a new end-to-end user journey.
I created scalable deliverables for the Sixt tech teams to deploy the build, and to scale our vision. This included a visual concept, a Hi-Fi prototype, and an updated design language.
The team
UI + UX: Kerry Drapcho
UX: Caroline Muelenaer
Animations: Johnny Lunn
The problem
Sixt was widely known as a luxury rental car company. As the world started wanting on-demand services, Sixt kept up with new offerings. We had to break down the siloed experience, and modernize the brand.
The home screen prioritizes a balance of on-demand, nearby services, with Sixt's core car rental offering. The list helps users make decisions by providing time and costs estimates.
Interaction paradigms allow user to easily use the map find what is closest to them, or browse everything nearby. This allows them to chose a service based on what matters most to them.
Users can filter services to see only the mode of transportation they are looking for. Add your destination, and select a service to see cost estimates and additional details.
When booking a rental car, Sixt is known for providing luxury and fair pricing. Users an easily compare cost vs. car style, and see clear expectations of what model they may receive. (Assets FPO)
We traveled to Munich to interview users, collaborate with the Sixt team, and test out our vision ourselves.
Scaling our solution helped Sixt successfully decrease time to checkout, and increase their user base from monthly active users, to weekly active users.
The problem