Track & Field T-shirt Design

Client: Mackenzie Gray
Date: May 2017
Services: Illustration, Print Design

01. The Brief

Worked with a regular freelance client to design a t-shirt that the Western Mass Track & Field Championships would sell for profit at their championship meet. 

The client provided an idea of wanting to incorporate a track into the design, and we worked through a series of mockups and many cutting room floor designs to create the final outcome.

02. The Outcome

We landed on a design that both best represented the track championships, and was best for screen printing many copies onto tank tops and t-shirts. 

While originally the client wanted a realistic depiction of a track, he ended up loving a more abstract design that still implied movement, and running without being too literal.