02. The Challenges
Questrom was a very hands on client with a lot of content. It was a giant site, and needed a team of designers to collaborate yet still produce a cohesive brand experience.
Together, the lead designer, creative director, and I worked to establish a visual hierarchy and look & feel across each of our designs, creating an overall cohesive experience.
The main goals of the site were to enhance their staff and faculty directory, so students could better navigate through the hundreds of professors and faculty members. The client also wanted to make a more organized, and engaging experience for users looking at their offered programs, and curriculums.