02. The Goals
With all creative collateral I designed, every decision was based on flipping March of Dimes brand to being pastel, soft, and cute, to empowering, bold, and promoting positive change.
March of Dimes needed a new website and many pieces of collateral to go with the updated brand campaign, and visual identity. As the UX/UI lead on the website, I created homepage desktop and mobile designs were created for both the March of Dimes main page, and also the March of Babies companion page.
Additionally to the website, I created digital items such as the advertisements to celebrate the brand launch in the “We Wont Stop” campaign, and print pieces such as annual reports, save the dates, and event invites.
All work below was created as contract work for hire for Purpose.