03. The Process
To best showcase the direction Boston University wanted to take with the new GoTerriers site, we created various mood boards.
Initially, we sent the third party a one-page mood board showcasing them a new color palette, defining typography standards, and standard UI elements for their site. Then, I combined all these elements to create a sample News Widget, to solve their lack of promotional news space.
Secondly, I provided the client with additional typographic explorations with their approved design of the News Widget, with fonts that better fit their project budget and goals.