02. The Process
Firstly, we conducted research on the current market of competitive track programs, and running Instagram accounts to see what was being done.
From here, we created weekly campaigns of posts that would best fit our niche market, yet also target with more generic running accounts.
The widest target audience included all kinds of athletes and fitness/running enthusiasts across Instagram. More specifically, Emerging Elites (EE) targets runners in middle school, high school and college, and professional runners in the Boston area.