New Power

01. The Brief On April 3, 2018, Jeremy Heimans and Henry Timms's book New Power was launched, with a campaign led by Purpose. New Power is not just a business / social justice book,…

March of Dimes

01. The Brief March of Dimes underwent a massive rebrand to celebrate their 100th anniversary, and the progression of the company's mission. Purpose strategists created a new tagline, "healthy moms and healthy…

Tracking Cape Cod Sharks

01. The Brief Boston University releases an online alumni magazine, Bostonia, with four feature articles, three seasons per year. Each member of the Interactive Design team is given a written article, and…

Track & Field T-shirt Design

01. The Brief Worked with a regular freelance client to design a t-shirt that the Western Mass Track & Field Championships would sell for profit at their championship meet.  The client provided…

Cornell Ad Campaign

01. The Brief Created a media kit of AdRoll banner ads for the Cornell Lab of Ornithology, promoting the launch of their new app Merlin Birds. These ads featured a cohesive design,…

NRDC Social Campaign

01. The Brief Created a media kit of Facebook ads for the NRDC, promoting their new campaign about the Alaska Pebble Mine. These ads featured a cohesive design, and use of imagery,…

Jourdain Scholarship Fund

01. The Brief The Jourdain Scholarship Foundation is a program started by a faculty member at Classical High School, that elicits donations to form a scholarship, given to one student matriculating to…

Undergraduate Research at BU

01. The Brief Upon becoming an official research university, Boston University created the website Research, which features news stories about the latest discoveries by professors on campus. For the feature articles, a…

Unpredictable

01. The Brief Boston University releases an online alumni magazine, Bostonia, with four feature articles, three seasons per year. Each member of the Interactive Design team is given a written article, and…

Emerging Elites Instagram

01. The Brief Emerging Elites is a training program for high school, competitive track athletes. The brand was looking to bring up its registration numbers, but was lacking any social media presence, the…